About The Apricity Group

Apricity Group helps organizations align the systems, processes, data, and adoption practices that support Lead-to-Ledger operations.

For more than 10 years, our team has helped organizations leverage Salesforce and related platforms to improve how work moves across sales, services delivery, billing, finance, and reporting. Today, our consulting services support Salesforce, Certinia, Klient PSA, and Rocketlane — helping teams implement new platforms, optimize existing environments, and improve adoption after go-live.

We bring a blend of business and technical experience to every engagement. That means we do not just configure systems. We work to understand business goals, operational pain points, process gaps, and reporting needs so platform decisions are tied to how the business actually operates.

Our goal is simple: help leaders make better-informed decisions, help teams work from cleaner processes and more reliable data, and help organizations get more value from the systems they already own or are preparing to launch.

What does “Apricity” mean?

Apricity means “the warmth of the sun in winter.”

For us, that meaning reflects the clarity, relief, and forward momentum our work is designed to bring. When systems feel fragmented, reporting is unreliable, or teams are frustrated by process gaps, Apricity helps create a clearer path forward.

Meet the Leadership


  • Founder and CEO

    Will Powell has been building Salesforce solutions for over 15 years. He has extensive experience as a technical architect helping organizations achieve results with their Salesforce environments.

    When not making Salesforce magic happen, Will can be found with his family hiking and exploring Maine and surrounding areas


  • Co-Founder and CRO

    Robert Haukenberry has been leading professional services organizations for over 15 years. Prior to joining the Apricity group, he performed technical sales and business development for Certinia SI partners.

    When not diving into technical sales, Robert can be found touring National Parks with his family, gardening, or surfing in Mexico.


  • Rocketlane Practice Director

    Jeremy Taylor brings more than 16 years of experience in project management, professional services delivery, and operational leadership. He helps organizations improve PMO practices, change management, delivery methodology, automation, and the systems that support customer onboarding and services execution.

    When not helping services teams simplify complexity and improve delivery outcomes, Jeremy can be found playing in his band and spending time with his family.